Ancillary Task Research ( Post 16 )

For this task we had to create a 'talking head' video where we ask people about famous album covers and film posters to try and get more of an understanding of the consumer side to our ancillary task. Hopefully the information we gain from this research will let us know what makes a successful film poster or album cover and some things to avoid including; as well as giving us an insight into what consumers from different demographics think works.

Here are the questions we have to ask each respondent :

1)  What makes a film poster/music album cover stand out from the others?

2) In what ways can you think of film posters/music album covers link to the film plot/music, video/song themselves?

3) How much of a marketing tool do you consider a film poster and album cover to be?

4) As a consumer, what hints/tips can you give us in regard to making our own posters and/or album covers?

We asked people of both genders and of various ages to get a fuller idea of what people look for.

Here is the final video:

What we have learnt from this research task is that people find things that are colourful and eye-catching make the most effective posters as catch your attentions immediately. You have to make it unique and original for people to want to follow up and see the product. People also want the poster to be simple to they are not overwhelmed by the content and can easily understand what they poster is trying to tell them. People seemed think that links to an artists music in their cover made a smarter cover, so this could be something we try to include. People seemed to think posters are an important as an advertising tool for films, but not so much for albums as people are more inclined to purchase them for the actual music.

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