My Plan ( Post 14 )
Here are some screenshots of the powerpoint presentation we did to pitch our ideas to our fellow classmates:
Lily did a follow up blogpost to expand on this powerpoint:
MY PLAN.
Our Plan so far:
RESEARCH:
To start off our A2 media coursework we did some reserach into existing professional and student made music videos for inspiration. From looking at these we realised that the music videos that had the most impact were ones with a mixture of storyline and performance, as it helped give the song and band an image for the consumer to associate with them. Some of the music videos that we thought worked the best also made the audience feel something in what they were trying to portray, whether it was happy, sad or even just interested by the content. The best examples that we found were: Ok Go - This too shall pass, The Lumineers - Sleep on the Floor, and The Strypes - Behind Closed Doors.
THINGS TO AVOID:
From our research we leart what makes a bad music video as well. In the student made videos we watched it became obvious that the easiest things to do wrong were lip syncing , as this can look really unprofessional if done badly, and not including enough different styles of shot as then the video can become dull and repetitive. Another important aspect is making the content of the video match the song, as otherwise it can seem out of place and ruin the video. Editing the video so it fits with the music well is also crucial as this is what ties the two aspects together to produce a more powerful image.
WHAT WE WANT OUR AUDIENCES TO SAY:
WHAT WE DON'T WANT OUR AUDIENCES TO SAY:
OUR IDEA:
The concept that stuck with us the most from our research was the Lumineers video, which has a narrative of a couple going on a road trip and then getting married, including subtle performance from the band who play on the stage at a party in the video. It included a variety of aesthetic shots and created a very nostalgic yet happy vibe to the video. Here is the original video to give you more of an idea of what we intend to do: https://www.youtube.com/watch?v=v4pi1LxuDHc. So what we thought we would create is something similar to do with a road trip, but instead of using a couple we would use a group of friends to try and create a feeling of being happy and young when you watched the video, reminding the consumer of their youth. The kind of locations we were thinking of were places like beaches, woodlands and flatlands; which could be used to create beautiful backgrounds to our characters road trip. Here is a picture we took at 5am on a beach, which captures the kind of aesthetic we want to include in out coursework. The narrative we would want to create would be one of friendship and laughs, a kind of light hearted feel but you can tell the people in the video are really good friends. We were thinking of using the band as the friends so then they could sit round a campfire and perform the song of the video to add the performance element. The style of music we are thinking is indie- folk as this will fit our narrative best.
MOOD BOARD:
ANCILLARY TASKS (RESEARCH):
We have also looked into the ancillary tasks surrounding our video, and did some research by asking people what they looked for in a CD case when they purchased music. Most people said that they went for things which had bright colours and images in, so that they caught your attention and made you interested in the product. They also said that they preferred it when there was some image of the band on the cover, so they would see who they were buying. As it is still early stages we do not have a definite plan for our ancillary tasks yet, but based on our research we think examples like this are what we would like to aim for:
RESEARCH:
To start off our A2 media coursework we did some reserach into existing professional and student made music videos for inspiration. From looking at these we realised that the music videos that had the most impact were ones with a mixture of storyline and performance, as it helped give the song and band an image for the consumer to associate with them. Some of the music videos that we thought worked the best also made the audience feel something in what they were trying to portray, whether it was happy, sad or even just interested by the content. The best examples that we found were: Ok Go - This too shall pass, The Lumineers - Sleep on the Floor, and The Strypes - Behind Closed Doors.
THINGS TO AVOID:
From our research we leart what makes a bad music video as well. In the student made videos we watched it became obvious that the easiest things to do wrong were lip syncing , as this can look really unprofessional if done badly, and not including enough different styles of shot as then the video can become dull and repetitive. Another important aspect is making the content of the video match the song, as otherwise it can seem out of place and ruin the video. Editing the video so it fits with the music well is also crucial as this is what ties the two aspects together to produce a more powerful image.
WHAT WE WANT OUR AUDIENCES TO SAY:
- Looks professional
- Good quality
- Camera shots and angles were strong
- The acting was natural and not stiff or overdone
- Clear storyline which isn't confusing
WHAT WE DON'T WANT OUR AUDIENCES TO SAY:
- That it's cheesy
- That it has bad acting
- Looks student-made
- That it's overdone
- That it has bad editing/camera shots and angles
OUR IDEA:
The concept that stuck with us the most from our research was the Lumineers video, which has a narrative of a couple going on a road trip and then getting married, including subtle performance from the band who play on the stage at a party in the video. It included a variety of aesthetic shots and created a very nostalgic yet happy vibe to the video. Here is the original video to give you more of an idea of what we intend to do: https://www.youtube.com/watch?v=v4pi1LxuDHc. So what we thought we would create is something similar to do with a road trip, but instead of using a couple we would use a group of friends to try and create a feeling of being happy and young when you watched the video, reminding the consumer of their youth. The kind of locations we were thinking of were places like beaches, woodlands and flatlands; which could be used to create beautiful backgrounds to our characters road trip. Here is a picture we took at 5am on a beach, which captures the kind of aesthetic we want to include in out coursework. The narrative we would want to create would be one of friendship and laughs, a kind of light hearted feel but you can tell the people in the video are really good friends. We were thinking of using the band as the friends so then they could sit round a campfire and perform the song of the video to add the performance element. The style of music we are thinking is indie- folk as this will fit our narrative best.
MOOD BOARD:
Here are some pictures that have either taken in the past, or found which best capture the aesthetic we would like to reconstruct as well as create the storyline that looks the most authentic and real.
ANCILLARY TASKS (RESEARCH):
We have also looked into the ancillary tasks surrounding our video, and did some research by asking people what they looked for in a CD case when they purchased music. Most people said that they went for things which had bright colours and images in, so that they caught your attention and made you interested in the product. They also said that they preferred it when there was some image of the band on the cover, so they would see who they were buying. As it is still early stages we do not have a definite plan for our ancillary tasks yet, but based on our research we think examples like this are what we would like to aim for:
