Planning : My target audience

One of the main things to consider when making a music video is who the target audience for your band are, and how you can specifically aim your products at them as they ultimately are the people who will be interested in purchasing what you are advertising. To be able to do this you have to know and understand the band you are making a music video for.


BAND PROFILE:


Band Name : The Hoosiers
Genre : Pop Rock
Formed : 2003




Image result for the hoosiers


With this knowledge, you can then deduce that the target audience for my music video would be people of a younger age range, possibly 13-25, due to the fact this is the stereotypical audience for pop music, thus they are the most likely to be interested in the song I am making a video for. However, due to the fact the band formed over 10 years ago, and the availability of their music on the internet through platforms such as YouTube, the target audience could vary to older ages as they would have been the people who were listening to their music as it came out.


How am I going to make my products fit my target audience?
Due to my target audience being a large variety of ages, I have decided to try and make the best for both younger and older ages. The silent film aspect of my music video will be interesting and present something that perhaps the older generations will be more interested in, and then the more modern performance element to keep the younger audience captivated. The silent film element is still comic, thus attracted people of all ages as the humour can appeal to anyone despite what demographic are from.

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